Your customers already give you reasons to come back. Caldr Concierge makes sure you act on them.
Caldr Concierge is a free customer-memory layer for independent shops — keeping useful dates, preferences and follow-up moments visible so good customers do not simply drift.
£0
subscription fee
free for independent shops
One view
customer moments
dates, context and follow-up
Right time
useful prompts
before the opportunity passes
The money already in the room
Independent shops rarely need more marketing noise. The missed revenue is often quieter: the anniversary that passed, the regular you meant to contact, or the useful detail nobody wrote down.
Already won
The customer knows you. The next opportunity is often hiding in the relationship you already have.
Easy to miss
Busy shops lose good follow-up simply because the right moment was not visible to the team.
01
The date passes. Your boutique isn't mentioned. Another year quietly lost.
02
They came in last February. There's no way of knowing their partner's birthday is next week.
03
Twelve months since that ring. A perfect moment — and it passed without a word.
04
You thought about reaching out. It didn't feel right. Nothing was sent. They moved on.
The process
1
A name, a date, a preference. Gathered naturally in-store — iPad, QR card, or a simple question from your team.
2
Stored cleanly. Tagged by occasion and preference. No CRM complexity — just the details that matter.
3
At the right moment, a quiet message goes out. Soft in tone. Personal in feel. No pressure. No discount.
4
They come back not because they were marketed to — but because they felt genuinely remembered.
The tone
Every message is written to feel warm, human, and completely without pressure. Not a template. Not a campaign. A quiet, considered touch.
Not a newsletter or email blast
Not a discount or promotion
Not a marketing automation
Not a CRM push notification
Right moment
The customer already knows you. Caldr Concierge gives your team a useful reason to reach out before the moment disappears.
Caldr Concierge · WhatsApp
“Hi Sarah — just a quiet note from us at Griffin & Co. Your anniversary is coming up next week. We thought you might like us to prepare something special. No rush at all — just here if we can help.”
Delivered · 10:14am · Read
That would be wonderful, thank you so much.
Free for shop owners
Caldr Concierge is free for independent shops. Capture the customer details that matter, surface the right follow-up at the right time, and give good customers a reason to return.
01
Keep useful dates, preferences and customer context in one simple place.
02
See the moments worth acting on before the opportunity quietly passes.
03
Use a thoughtful follow-up to turn existing relationships into repeat visits.
No subscription · No trial clock · No card required
Built for
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Anniversaries, engagements, milestones. Your customers buy emotionally, around dates. Minnie makes sure you're there when those dates arrive.
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Gifting is seasonal and personal. Minnie keeps track of the people and the moments so you're the first call when it counts.
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Your regulars already know the shop. Keep the next useful reason to get back in touch visible to the team.
Ready when you are
You already did the expensive part: winning the customer. Open a free account and keep the next reason to follow up visible.
Open your free account →No subscription · No trial clock · No card required